IKEA’s demand is not only for the two benefits mentioned but also for its exclusive design that reflects modernism as well as being friendly at such a low cost. IKEA’s motto of promoting a “better life for everyone” focuses highly on making it good quality as well as affordable, making it a point that every customer can benefit from it. It involves all those components that are required to make a business successful.

The business model of a company is a core strategy it implies to gain commercial and economic value. IKEA saw rapid growth when it landed in other developed countries like the US, Italy. IKEA’s headquarters is in the European Union(EU). It is the largest furniture in the World but didn’t enter India until 2013, even though it has been sourcing from India since the 1980s. Further, the corporation is known for its focus on cost management, operational detailed information, and ongoing product development, such that IKEA has averaged between two and three per cent cheaper pricing. The firm is renowned for its modernist design for many sorts of equipment and furnishings and often combines its interior design work with ecological simplicity. It has been its main business since then.

In 1948, IKEA also started retailing furniture. The main motto of IKEA was to serve customers and products at an economical price.

The company sold just joys, plums, and wallets in the initial years. He was working as a carpenter when he started IKEA. In 1943, IKEA started with Ingvar Kamprad, a 17-year-old lad.

Ikea case study